Research shows that Flow is the key to engagement. Flow increases meaning, lowers stress and increases productivity. Flow helps people do better work.

A 10-year study conducted by McKinsey showed that Flow directly increases a sense of meaning at work. Lack of meaning drives most performance issues. Increased meaning fuels peak performance to an exponential degree.
Read about the McKinsey Study

“In all our studies of extreme performance improvement,” says John Hagel, co-founder of Deloitte’s Center for the Edge, “the people and organizations who covered the most distance in the shortest time were always the ones who were tapping into passion and finding flow.”
Harvard Business Review: Create a Work Environment That Fosters Flow

“Have you ever noticed when someone’s productivity seems to be going through the roof? It's possible that their incredible output is the result of mastering a flow state of mind.”
2023 Forbes Article: The Keys To A Flow-Conducive Workplace 

“Everywhere we look in business, timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word — and according to an ever-increasing pile of evidence — 'flow.'”
—Steven Kolter, Harvard Business Review

Musicians Know Flow

Research on Flow State is often conducted on musicians. Why? Because musicians regularly enter Flow State during practice, composition, and performance. We can identify it. We know what it requires.
2024 Study published in Neuropsychologia
2024 Live Science Article

Musicians know Engagement 

 Music is “played” not “worked” why? Because musicians know that work has to be enjoyed to keep everyone engaged. Every musician creates a culture around their music which infuses the creative process, recording studio, shows and products with a dynamic energy that people want to be a part of. We are all about engagement.

Musicians Know Teams

Musicians work individually and collectively to create, produce, and perform, in bands, orchestras, duos, and solo, alone, in studio settings and with an audience. This requires a wide range of communication skills. Because we often have to earn money outside of music-related work, musicians also have  team skills and experience in a wide range of work environments. We also understand that products and delivery need to be relatable, engaging, memorable and fun. 

Musicians Know Companies because 
Musicians combine Creative, Organizational, and Market mindsets

Musicians, especially in today's economy, have to know how to work solo and in teams to create marketable products that communicate original ideas and captivate an audience. Many of us operate as our own small company with team members, staff and contractors, budgets, deadlines, deliverables, dependencies, sales, profit and loss,  customer satisfaction, reviews, and ALL the elements and pressures that go into putting product into the world. We know that it takes strength, courage, creativity, plus teamwork and individual effort all of which benefit from Flow.

 We got this. Let us show you how.

Profiled on NPR as “Courageous,” Currents creator Licity Collins, is a lifelong musician, visual artist, lecturer, and trained facilitator who has designed healing and social change programs for all types of communities including organizations, schools, and prisons.